The Problem
Lenny’s needed to build stronger awareness within the Memphis market and create a campaign that felt authentic to the energy of University of Memphis Athletics. With this being the brand’s largest partnership to date, we needed a successful offer and campaign and that could translate across social, digital, and in-store redemption with tons of engagement.
Applications:
Adobe Illustrator
Adobe Photoshop
Punchh *Restaurant Loyalty Software
Social Media Platforms
Blue Fridays
Solution:
For the creative direction, I used a University of Memphis football player as the visual face of the promotion and designed campaign collateral including social graphics, email creative, and staff T-shirts. I also coordinated with the University of Memphis to produce original photo and video content featuring the football player and cheerleaders.
To support the campaign, we developed a three-month paid social strategy with a $6,000 ad spend, alongside an ongoing organic content cadence of Reels, Stories, graphics, and promotional posts.
Polos & T-Shirts:
