Lennys Back-To-School Campaign

Problem
Following a record-breaking sales month in July 2025, Lennys faced the challenge of maintaining strong momentum as the back-to-school season began. Historically, sales slowed during this period, and the goal was to sustain growth by appealing to busy families and parents. The key challenge was positioning Lennys as the go-to solution for quick, hearty meals while students and parents adjusted to new schedules.

New Message

$5 7.5” SUB *Lennys Hot Dog

Offer valid from August 4th to August 10th, 2025. Order in-store or online and purchase a 7.5” Lennys Hot Dog for $5 before tax. Valid for both loyalty and non-loyalty guests. Cannot be combined with other offers, discounts, or promotions. Participation may vary per location. While supplies last. 

25% OFF $100+ CATERING 

Place a catering order in-store or online, and get 25% off the subtotal. A minimum of $100 before tax is required. To apply the discount online or via the Lennys app, use code CAT25 at checkout. Excludes orders placed via third party delivery. Cannot be combined with other discounts, promotions, or offers. Reproductions of this coupon will not be accepted. Other exclusions may apply. Offer ends August 10, 2025. 

Applications
Adobe Photoshop

Canva

Punchh

A calendar for August 2025 from Lennys Grill & Subs, displaying special promotions and events.

Mockup Image of the August 2025 marketing calendar.

New Message 2

FREE MEAT ON 7.5” SUBS
Valid on in-store and online orders. Purchase any 7.5” sub and receive one portion of free meat per sub, per transaction. For online orders, select a 7.5” sub, choose "Free Meat" under the Level Up section, and enter code FreeXmeat at checkout. Offer applies only to 7.5” subs with the Level Up extra meat option selected. Cannot be combined with other offers, discounts, or promotions. Participation may vary by location. While supplies last. Valid August 1, 2025 only.

$5 7.5” SUB *Lennys Hot Dog

Offer valid from August 4th to August 10th, 2025. Order in-store or online and purchase a 7.5” Lennys Hot Dog for $5 before tax. Valid for both loyalty and non-loyalty guests. Cannot be combined with other offers, discounts, or promotions. Participation may vary per location. While supplies last. 

Solution
To address this, I designed and executed a multi-channel campaign spanning social media, email, in-store, and digital ads. The creative strategy centered around mass catering promotions, kids’ meal offers, and family-focused messaging that highlighted Lennys as a stress-free dinner option after school. Loyalty members were further encouraged with triple points, while boosted social campaigns drove wider visibility. As a result, Lennys successfully carried momentum into August, achieving a +1.38% sales increase in the first week of the month, following a +4.76% comp sales increase and +2.32% comp traffic growth in July, the brand’s strongest month since 2022.

A promotional advertisement on a mobile phone screen showing a young couple at an outdoor picnic table by a river, holding fountain drinks. The ad highlights a special offer for fountain drinks at $1 for a limited date, August 7, 2025 only, for Lennys Grill & Subs.