Lennys Day 2025
Problem
The challenge was to surpass the performance of the previous year’s Lenny’s Day campaign by increasing sales and loyalty signups while generating excitement across multiple platforms. With a single-day promotion, the campaign needed to capture attention quickly, communicate the value of the offer clearly, and maintain consistent branding across email, social media, giveaways, and influencer collaborations.
2024 Lennys Day Sales, Loyalty SignUps & Marketing Calendar:
Solution
I developed a visual theme for Lenny’s Day that carried consistently across all creative assets, including the creation of the marketing and social media calendars, email and social media graphics. In addition to designing promotional materials, I coordinated influencer outreach by creating and distributing an influencer content guide to ensure consistent messaging and visuals. I also designed campaign giveaways and managed winner selection and communication, helping to extend engagement beyond the core promotion and increase overall audience awareness.
2025 Lennys Day Offer POP, Sales & Loyalty SignUps & Marketing Calendar:
2025 Lennys Day Creative Theme & Materials:
2025 Lennys Day Emails:
2025 Lennys Day Emails:
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2025 Lennys Day Social Media:
Social Media Approach
To generate excitement and awareness for Lenny’s Day 2025, we significantly elevated the campaign announcement and implemented a strategic content schedule leading up to the event. Content was varied intentionally to avoid repetition and included a mix of static posts, carousel graphics, video content, and features with well-known local Memphis personalities. In addition, I coordinated outreach with micro-influencers in the Memphis and greater Houston markets—two regions with strong restaurant performance. This content strategy, combined with hourly teaser giveaways and other sponsored giveaways encouraged sharing and engagement, resulted in increased social media traction and visibility compared to the 2024 campaign.
Static Post Collab With Memphis Moms
Video Collab With Local Celebrity
Static Giveaway Boosted Post
Video Collab With Local Celebrity
Applications
Adobe Photoshop
Adobe Illustrator
Canva
Punchh
Wordpress
Social Media Platforms
Marketing Approach
Unlike the 2024 marketing approach, the 2025 Lenny’s Day strategy focused on building awareness without overwhelming audiences with repetitive content. To increase excitement, we partnered with Coca-Cola to offer high-value prizes, including Six Flags tickets as well as NFL and NBA tickets promotional giveaways. These giveaways were promoted across email and select marketing materials to drive engagement and anticipation. In addition, we launched a “Free Subs for a Year”promotion, awarding 61 winners a free 7.5" sub each week for an entire year, helping extend the campaign’s impact beyond the single-day event.
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Static Giveaway Boosted Post
Video Collab With Micro Influencer