Part One: Le Bonheur x Lennys Cookie Donation

Problem
Lennys Grill & Subs wanted to create a meaningful community initiative with Le Bonheur Children’s Hospital, but needed a way to both raise funds effectively and engage families in a memorable, brand-aligned way. The challenge was ensuring customers clearly understood how their cookie purchases contributed to donations while also creating fun, uplifting touchpoints for children and parents during the event.

Applications
Adobe Illustrator

Adobe Photoshop

Canva

Punchh

Photography

Solution
I designed a suite of promotional materials that guided customers through the donation process, making it simple and engaging to participate. To enhance the experience for children, I created custom coloring book pages that brought playfulness and interactivity to the campaign. Additionally, I designed flyers highlighting Mac & Cheese and Lennys Chips to send home with parents, extending brand engagement beyond the event. By pairing strong visuals with interactive elements, we not only raised $5,000 through cookie donations but also captured heartwarming moments that strengthened the bond between Lennys, the hospital, and the community.

Part Two: Le Bonheur x Lennys Tiger Tailgate

This project highlighted Lennys’ commitment to giving back to the community through a partnership with Le Bonheur Children’s Hospital and the Memphis Tigers Football team. While my primary role centered on content creation and photography, the event went beyond capturing moments, it was about bringing people together. Lennys provided meals for families, players, and coaches, creating a day filled with energy, connection, and community spirit.