Lennys Catering Experience

Applications:
Adobe Illustrator

Adobe Photoshop

Problem
Lennys’ catering program was hindered by an outdated presentation that no longer reflected the brand’s mission of serving good, hearty food to communities. The existing catering boxes lacked authenticity and visual appeal, leaving customers with a less memorable experience. Additionally, franchisees did not have strong marketing materials to support and elevate their catering efforts, making it difficult to deliver a consistent and engaging brand experience across locations.

Updated Catering Box Lunches
Catering Banner Mockup 1
Catering Thank You Note
Two clear plastic sandwich bags with logos and text. The left bag has a logo with a smiling man and a sandwich, with text 'Jenny's Grilled & Sub,' and a red circle with 'Yum! Sub Here.' The right bag has bold red text that reads 'The Lee's.'

Solution
To enhance the Lennys catering experience, I created a selection of catering-specific materials designed to make the service feel more thoughtful and aligned with the brand. This included designing a thank-you note card to be placed inside catering boxes, providing a personal touch of appreciation to customers. I also redesigned the catering boxes to better reflect Lennys’ identity and developed a catering experience that gained the trust of franchisees to contact me for additional local marketing materials, such as catering-centered coupons and promotional assets. These updates not only strengthened brand consistency but also empowered franchisees with tools to provide customers with a more memorable and authentic Lennys catering experience.

World Class Philly Mockup
Flyer and brochure from Lenny's Grill & Subs featuring images of sandwiches, salads, sides, and catering options, with promotional text about catering services and special deals.
Stack of loyalty coupons for Lenny's Sub Shop featuring a sandwich and promotional discounts.
Black tablecloth with LENNYS Grill & Subs logo and social media icons displayed on a table.
A red tablecloth with the logo and branding for Lennys Grill & Subs, promoting a neighborhood sub shop, is placed over a rectangular table.
Two menu cards for Lennys Grill & Deli. The left card promotes seasoning crystals with the phrase 'Crunch' on a dish and an illustration of packaged flavor seasonings. The right card advertises salads with the message 'Have you tried our salads?' and pictures of two salads, one with chicken, bacon, and avocado, and the other with various vegetables.