Lennys Get Mac Campaign
Problem
With the launch of Lennys’ new Mac Bowls, the challenge was to introduce the product in a way that emphasized its premium ingredients, highlighted its versatility, and created excitement around its transition from a limited-time offer to a permanent menu item. The campaign needed to feel fresh and memorable while staying true to Lennys’ brand identity, all while communicating the customizable nature of the product to a wide audience.
Product Photography
Photographer: Alison Stukenborg
Photography Direction: Kyra Richardson
Solution
Drawing inspiration from the iconic “Got Milk?” campaign, I developed a clean, minimal design approach that kept the spotlight on the food while using complementary colors to reflect its rich, cheesy flavors. To further showcase the customizable options such as adding protein or trying indulgent builds like the Philly Mac or Buffalo Chicken Mac, I created promotional visuals that emphasized choice and variety. For content creation, I collaborated with real Lennys customers, capturing authentic in-store experiences that highlighted the enjoyment of the new menu item. This strategy not only built trust with the audience but also generated strong engagement, with one promotional reel reaching over 15,000 views and helping drive excitement for the campaign.
Applications
Adobe Illustrator
Adobe Photoshop
Canva
Punchh
Photography
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