Lennys Local Store Marketing
Problem
Franchisees struggled with accessing consistent, brand-approved local store marketing (LSM) materials. Requests for event flyers, coupons, business cards, and promotional signage were often unmet due to a lack of streamlined support from corporate. As a result, many franchisees resorted to creating their own materials, leading to inconsistent designs that strayed from Lennys’ brand standards. Over time, this disconnect caused a lack of trust in the corporate marketing team and limited the effectiveness of local promotions.
Problem
Franchisees struggled with accessing consistent, brand-approved local store marketing (LSM) materials. Requests for event flyers, coupons, business cards, and promotional signage were often unmet due to a lack of streamlined support from corporate. As a result, many franchisees resorted to creating their own materials, leading to inconsistent designs that strayed from Lennys’ brand standards. Over time, this disconnect caused a lack of trust in the corporate marketing team and limited the effectiveness of local promotions.
Applications
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Solution
I developed an updated, organized system of LSM materials that was both accessible and flexible for franchisees. By creating a library of ready-to-use templates including menus, flyers, banners, and promotional designs, I ensured franchisees had quick access to professional, on-brand resources for their local events and promotions. This restored confidence in the corporate team, improved consistency across all stores, and allowed franchisees to effectively engage their local communities while maintaining Lennys’ brand integrity.
