Lucky Lenny's Reveal & Win was a St. Patrick's Day promotion designed to increase customer engagement and drive combo meal sales throughout the month of March. Customers received a scratch-off ticket with the purchase of a 7.5" combo meal and revealed an instant prize that could be redeemed in-store. In addition to instant-win prizes, customers who collected scratch-off cards spelling "LENNYS" had the opportunity to win a $500 grand prize, encouraging repeat visits and continued participation throughout the campaign.