kyra richardson

is a graphic designer and mixed medium artist in Memphis, TN. My work consists of marketing campaigns including promotional materials, emails, social media graphics, and point of purchases. Beyond my profession, I explore photography and nurture my love for botany, blending creativity across mediums.✨

Bright yellow sunflower in full bloom with dark center and green leaves in background.

new!

Flower Photography

*

Flower Photography

*

Flower Photography

*

Flower Photography

*

Flower Photography * Flower Photography * Flower Photography * Flower Photography *

about me :)

Hello. I’m Kyra, a graphic designer based in Memphis, TN. I'm all for creating eye-catching, and purposeful designs including social media graphics, brand promotions, event branding, grand openings, local store marketing materials, and brand menu revitalization. Outside of work, I’m still in creative mode, whether I’m out capturing city streets, lush gardens, or foodie content with my camera, soaking in art exhibits, or sipping my way through every coffee shop in town. When I’m not doing that, you can probably find me gardening (nothing crazy), hitting the gym, or attending local art and merch events.

brands I’ve worked with.

  • Lenny's Grill & Subs logo with black background, white text, and a red star with an ampersand in the center.
  • Logo for News Channel 3 with bold red and white text and a large blue and white '3'.
  • Red Bull logo with two red bulls facing each other in front of a yellow circle, and the words 'Red Bull Energy Drink' in pink.
  • Le Bonheur Children's Hospital logo with a heart and the text 'Le Bonheur' and 'Children's Hospital' in red.
  • Black logo with the word "FLINT" and an upward arrow integrated into the letter "F".

graphic design work

*

graphic design work *

Two clear plastic sandwich bags, one with graphics and text from JENNY'S GELLY & SUB and the other with the words "Take me along" in red.

Lennys Catering Experience

I reimagined Lenny’s catering experience for franchisees, bringing fresh branding to their local store marketing efforts. From grand opening promotional assets to catering-specific materials, every piece was designed to be more engaging and fun.

  • Tap the image to learn more.

  • Tap the image to learn more.

  • Tap the image to learn more.

A promotional poster for Lennys Grill & Subs advertising a back-to-school hot dog deal available from August 4th to August 10th, with a picture of a hot dog with mustard, ketchup, relish, and mayonnaise on a checkered napkin.

Lennys Back-To-School Campaign

With the school season in full swing, Lennys set out to welcome hungry kids and hardworking parents back with irresistible deals on catering orders and tasty kids’ meals. This campaign captures how creative concepts, strategic offers, and thoughtful design come together to create a marketing push that’s as eye-catching as it is effective.

  • Tap the image to learn more.

  • Tap the image to learn more.

  • Tap the image to learn more.

A logo with a stylized letter 'S' resembling a bed frame and the text 'SLEEPING GIANTS' in orange on a light textured background with shadows.

Sleeping Giants

Ever imagined a furniture company crafting pieces from dinosaur bones, feathers and scales? Sleeping Giants 🦖 brings that wild idea to life! Check out my imaginative brand all marketing materials that makes it come to life.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Lennys Local Store Marketing

I reimagined Lenny’s catering experience for franchisees, bringing fresh energy to their local store marketing. I designed everything from banners, grand opening promotional kits, catering-specific materials, and more. My goal was to give franchisees the tools to create memorable, customer-focused events that keeps guests coming back for more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Smartphone screen displaying a promotional ad for adding a Red Bull energy drink to a meal at Lenny's Grill & Subs, featuring a can of Red Bull, a sandwich, and cookies.

Red Bull x Lennys

For the Red Bull × Lennys collaboration, I designed soft-launch digital creatives showcasing three new Red Bull flavors. The campaign encouraged customers to add a Red Bull to their combo meals and promoted multi-pack purchases for to-go orders.

  • Tap the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Le Bonheur x Lennys

Lennys was honored to partner with Le Bonheur Children’s Hospital to support their community initiatives through both fundraising and service. As part of the collaboration, we launched a cookie donation campaign where every cookie purchased contributed directly to Le Bonheur, raising $5,000 for the hospital. Beyond fundraising, we also had the privilege of serving food and sharing warm moments at several hospital events, creating meaningful connections with patients, families, and staff.

  • Tap on image to learn more.

  • Tap on image to learn more.

  • Tap on image to learn more.

Two framed posters hang on a white wall above a bed with a yellow pillow and black-and-white bedspread. The left poster features a large sunflower with the word 'BLOOM' and the phrase 'my kind of joy,' with smaller images and text about sunflowers. The right poster features purple lavender flowers with the words 'ASCEND' and 'END' in large purple letters, along with additional floral illustrations and text.

From Soil to Bloom *Poster Series

This series showcases some of my favorite flowers, photographed and edited by me. Guided by intuition, I designed each piece to reflect what felt right creatively. Paired with fun facts and insights into each flower’s spiritual, emotional, and cultural meanings, the project also symbolized growth, capturing a flower’s journey from soil to full bloom.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap the image to learn more.

A book titled 'Masque of the Red Death' by Edgar Allan Poe, resembling a clock, with the clock's hands showing a time close to midnight.

Masque of the Red Death Book Cover

Masque of the Red Death is one of my favorite stories by Edgar Allan Poe. For this project, I designed a book cover centered around the ebony grandfather clock, which symbolizes the passage of time and death’s final judgement.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Lennys South Philly Cheesesteak Soft Launch

A retro twist for a new Lennys sub. Inspired by the roots of the South Philly cheesesteak and vintage diner culture, this campaign brought nostalgia, bold design, and brand storytelling together to launch a crave-worthy new product.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Two restaurant sandwich board signs advertising Philly cheese steak sandwiches with images of the sandwiches and text branding for 'Lenny's Grill and Subs' and 'Buffalo Philly Mac'.

Lennys Get Mac Campaign

The Get Mac campaign promoted Lennys’ premium, customizable Mac Bowls. Inspired by the “Got Milk?” campaign, the clean, minimal design kept the focus on the food, using colors that complemented its rich, cheesy flavors. We showcased customization options, from adding protein to Mac Bowls to limited-time offers like the Philly Mac and Buffalo Chicken Mac subs. I collaborated with customers to capture authentic in-store content, with one promotional reel earning over 15,000 views and driving strong engagement.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Lennys Grill & Subs announcement poster in Porter, TX, featuring images of a sub sandwich, a drink, a Philly cheesesteak, cookies, and a smartphone displaying the Lennys Rewards app.

Lennys Grand Store Opening Kit

This project showcases my role in managing the creative and marketing components of a new Lennys store launch. I coordinated timelines using Excel to track key milestones, such as delivering print designs to franchisee vendors, and scheduling segmented email campaigns targeting local guests. I developed soft launch initiatives to generate organic content and excitement, while also crafting pre-opening hype campaigns. Additionally, I collaborated with the franchisee to brainstorm opening day offers and guide their creative strategy, ensuring alignment with Lennys’ overall marketing approach.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Three young women collaborating on a project using a laptop in a modern office setting.

Blazin’ BBQ and M&M Cookie LTO Campaign

It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.

  • Description text goes here

  • Description text goes here

  • Description text goes here

Splash Silent Motion Animation

This project explores the symbiotic relationship between movement and sound, drawing inspiration from the film Fantasia. Using the word “splash” as the foundation, I developed a design system that translated its qualities into visual rules. Guided by non-objective principles, I brought these elements to life in a 30-second animation created in After Effects. The result is an abstract study of rhythm, energy, and form, an exploration of how sound can shape motion and how motion, in turn, can amplify sound.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

  • Tap on the image to learn more.

Three people collaborating around a laptop at a modern office space, with a potted plant in the background.

Splash Pt 2

Motions musical animation

  • Description text goes here

  • Description text goes here

  • Description text goes here
A woman with short blonde hair wearing an orange outfit leaning over a man seated at a table working on a laptop, with a red panel on the wall behind them.

City Lift Magazine

It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Three diverse professionals gathered around a laptop in a modern office space with minimalist decor and a potted plant.

World War Z Metaphorical Poster

It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.

  • Description text goes here

  • Description text goes here

  • Description text goes here

Kind Words

“Channing made an extra effort to add elements that were personal to us. She made sure our space reflected us as individuals and as a family.”

—Jaya Dixon